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Our Team

We speak the language. Our practice is staffed by former CEOs, marketing executives, creative directors and communications professionals. Our insights are built upon a deep knowledge of business fundamentals with contemporary application.

Our Leadership

Our team has built their career on bold ideas, strategic thinking and tactical executions. Now as members of Brown Smith Wallace, these professionals are working directly with our clients to audit, advise and advance their organizations through marketing.

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Tom Etling, Principal

Professional Background

From 2015 to 2019, Tom served as Partner and Chief Executive Officer at Dovetail, a St. Louis-based brand communications agency. There, he led brand strategy and stakeholder engagements for clients in diverse industries such as: finance, healthcare, higher education, manufacturing, public sector, tourism and more.

Prior to joining Dovetail, Tom was the Chief Executive Officer for St. Patrick Center, one of the country’s leading advocates for ending homelessness. Most notably, Tom led the creation and implementation of a regional plan that balanced innovative solutions with long-term financial viability. He also led the relaunch of McMurphy’s Cafe, an unprecedented concept that equipped people living through behavioral health issues with the skills and experience necessary to pursue successful careers in food service and hospitality.

Tom also has a comprehensive background in the public sector and is well-versed in the unique challenges that come with it. As Vice President of Marketing at Bi-State Development, Tom led marketing activities for the organization’s core business units, including the Gateway Arch, Metro Transit and St. Louis Downtown Airport.

Community Engagement

Tom devotes much of his time outside the office to organizations that make our region shine. He currently serves on the Board of Trustees for Fontbonne University, the Board of Directors for Citizens for Modern Transit, as well as the President’s Council for Cor Jesu Academy. In 2009, Tom earned the Spirit of St. Louis Award for his leadership during major regional initiatives, including the I-64 highway reconstruction marketing communications collaborative.

In 2015, Tom was selected as one of nine Eisenhower Fellows in the United States program. This honor took him to Ireland and Spain, where he studied the impact of international economic development and public-private partnerships. Specifically, he focused on the political, business and cultural factors that facilitated the success and collective impact of the Barcelona Olympic Games.

Tom and his wife, Dr. Jennifer Etling, graduated from Indiana University and now live in St. Louis with their four children. Their oldest daughter, Taylor, is carrying on the Hoosier tradition and is committed to play field hockey for Indiana in 2020.

Business Advisory Services

Hannah Bailey, Consultant

Professional Background

Hannah Bailey has professional services, business development, marketing and communications experience working in the US and internationally across a variety of industries including technology, hospitality, education and non-profit.

Prior to joining the Brown Smith Wallace team, Hannah worked as a Professional Services Manager at Graduway, the leading provider of alumni networks software. Prior to joining Graduway, Hannah was an Account and Business Development Coordinator at EY London.

Hannah earned a Bachelor of Science degree from St. Louis University and a Master of Science degree from King’s College London. She is the Co-Founder of a King’s College London alumni speaker series, and is an active volunteer for her alma maters and the St. Louis International Mentoring Program.

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